The service for running contextual advertising on Google is called Google Ads. Google Ads is a platform with many advanced settings and rules that requires specific expertise to use. Our Google Ads specialists constantly study the platform’s evolving algorithms and features and track trends in contextual advertising.
Main types of contextual advertising in Google Ads
- Mobile app campaigns. With an app campaign you can promote an iOS or Android app across Google Search, Google Play, YouTube, and other mobile apps.
- YouTube. Every third user regularly watches videos on YouTube. Ads on YouTube allow you to reach a large number of potential customers. Various targeting options are available: demographics, interests, placements, and remarketing. This ensures your video ads are shown to users whose preferences match your audience.
- Ads on Google Maps. When a user searches for nearby businesses of a certain type, your company’s address can appear among the top local results.
- Text ads in Search. When a user enters a keyword query in Google Search, ads matching the campaign settings may appear in the search results. Text ads can be shown above or below organic results. No more than four ads appear above the search results. Ad position depends on the ad rank, which is influenced by your bid, ad quality, and other factors.
- Google Display Network (GDN). Your ads are placed on Google partner sites. Ads can be text-only, image, rich media (animated), or video. GDN targeting can be based on topics and keywords; Google will automatically select suitable placements for your ads.
- Remarketing. If a user has already visited your website and taken an action, remarketing can remind them about your site by showing your ads on other sites they visit.
Advantages of contextual advertising in Google Ads
- Wide reach. Google’s ad network is used worldwide, not just in the CIS.
- Precise geotargeting. Ads can be targeted with radius-level precision.
- Detailed targeting. You can target users by interests and select specific placements for your ads.
- Pay-per-click payment model. You pay only for clicks (or other chosen actions), not for impressions.
- Variety of ad formats. You can run and test formats that work best for your business: text ads, responsive ads, image ads, app install ads, video ads, and product (shopping) ads.
- Detailed analytics. Google provides a comprehensive statistics system and informative reports on campaign performance.
