Advertising in messengers refers to placing ads and messages on behalf of a brand or company in Telegram, WhatsApp, MAX, and others.
Ad formats in messengers:
- Targeted ads. Ads shown to users based on specified parameters. For example, in Telegram these are text messages up to 160 characters displayed under authored content.
- Advertising in topical channels. Posted by channel administrators; placement terms are agreed in advance.
- Advertising mailings. Mass distribution of notifications to a selected audience used to promote products and services.
- Embedded messages. Ads that appear as a new conversation on the messenger’s main page, making them less intrusive for users.
- Banner ads. Graphic images or videos displayed in the messenger, most often in the desktop version.
Some advantages of messenger advertising:
- Promoting products and services. Messages inform users about new items, promotions, and special offers.
- Attracting new customers. User segmentation allows offering products to those most likely to be interested.
- Increasing engagement and loyalty. Personalized offers and customer care improve brand interaction.
- Establishing personal contact. Many ad formats mimic personal messages, facilitating direct communication with the brand.
